GETTING STARTED
BUILDING A TEAM
THIS DOCUMENT IS CREATED TO HELP A NEW DISTRIBUTOR START GETTING A FEW TEAM MEMBERS TOGETHER INTO THEIR ORGANIZATION.
IT IS SPLIT INTO:
1 – CREATING AWARENESS
2 – WHAT TO SAY TO PEOPLE WHO RESPOND TO YOUR AWARENESS CAMPAIGN
3 – HOW TO DO A PRESENTATION TO THESE PEOPLE WHO ARE INTERESTED
REMEMBER THAT YOU CAN TARGET | |
WARM MARKET (People you know – easiest to start with) | COLD MARKET (People you don't know – harder & more costly to start) |
Just let 100 to 200 people you know that you are in business by sending everyone in your address book an email, sms, letter, phone call, fax etc! Some examples in this document to illustrate methods. | Need to start advertising your business (Flyers, business cards, ads in papers etc!) Recommended only for Supervisors & follow the guidelines of your mentor! Small, cheap & LOTS of adverts is the rule of thumb! |
3 TYPES OF PEOPLE WHO JOIN OUR BUSINESS | ||
CONSUMERS | VOLUME PRODUCERS | BUSINESS BUILDERS |
These are just basically people who sign up & get a 25% discount on the products. They never get any stock on hand. They may just supply a few products occasionally to family & friends. Not really in "business"… just essentially a "consumer" of the products. | These are generally people who want to focus on RETAIL (extra income & cash flow). They get a little product on hand so they can supply to customers (normally a 1,000 point order at 42%). Focussed on sales – not building a team for residual income. | These are people interested in the R30,000 a month + incomes, and understand the need to build a team. They get stock on hand WITH Business Packs on hand (Generally become Supervisor in 15 to 60 days). They are focussed on building an organization. |
CREATING AWARENESS
WARM MARKET - SMS INVITATION
Get a new distributor (Just signed) to send this sms to every single person on their address list within 24 hours of signing the application form if possible.
- I have found a way to earn great residual income (Over R30,000/month) through incredible products in the wellness industry. Would love to show you what I'm doing to see if you know anyone interested in earning a 2nd income. Can I contact you?
- Would love your help. Just started a great line of wellness products part-time & am very excited. Know anyone who needs more energy, wants to sleep better or lose some weight? Can I contact you?
WARM MARKET – EMAIL
Dear
I am so excited about a new business that I am involved in I just want to tell everyone I know.
With the recent launch of "NiteWorks & NouriFusion" and the upcoming launch of a world-wide news breaking product soon [Tackles the energy drink (Like Red Bull) market head-on] soon - We are in need of a large recruiting drive to satisfy demand for our products. We need part time people to service customers from home (earning over R5,000 a month) and "Business Builders" or people able to grow & develop teams (Earning over R30,000 a month!) The company is conducting free (Booking Only) "Business Introduction" evenings to try to educate as many people as possible about the worldwide business trends including "Work From Home" business trends; How Technology & the internet is improving communication & speeding up delivery; The Wellness Revolution; Growing Big Business in previously disadvantaged communities; and much more… and I would love you to come & have a look with me. If you prefer – please call me & we can set up a time where we can sit together just you & I… and I will show you why I am so excited.
Hope to hear from you
Yours Sincerely,
……………………….
COLD MARKET – ADVERT IN PAPERS
A Massive recruiting drive for people needed as demand for our products is exploding. Earn above R5,000 part time servicing customers from home; or Supervisors managing a group earn above R25,000 p.m. Call …………………. (email …………………….
A NEW DISTRIBUTOR'S GREATEST "GETTING STARTED" ASSET - CONTACT LIST
Start writing down the names of everyone you know. Don't try to prejudge: "Well, he makes a lot of money; he won't be interested," "She's not a sales type; she wouldn't look at this," etc. A mistake like that can cost you tens of thousands of dollars down the road. So do not prejudge, just get down the names. On your list of 100 there will be 1 or 2 top executives, 3 or 4 midrange executives and 30 to 40 people who will want to use the products as a consumer — and we don't know who's who -and it's never who you think it is.
Don't make the classic mistake of thinking of 5 or 6 people who you think will be interested and stopping there. You will certainly be disappointed. Make sure you get down at least 100 names so we can let people sort themselves into the right categories. Here's how it works: Look at your names list and pick out the most ambitious, busy, successful people on it. These are the people you'll want to approach first. The first step is a qualifying question to see if they are "looking." Some examples are:
• "Have you ever thought about opening your own business?"
• "Do you like your job? Do you get paid what you're really worth?"
• "Have you ever thought about developing a second income?"
People who seem satisfied with their present job and earnings are probably not candidates for becoming business-builders at this time. Remember, we're looking for people who are looking. If they're not looking — skip the Business approach and presentation steps and see if they would be interested in becoming a product customer.
WHAT TO SAY TO PEOPLE WHO RESPOND TO YOUR AWARENESS CAMPAIGN
COLD MARKET - ANSWERING CALLS THROUGH NEWSPAPER ADS
Hello. My name is_____________________. What's your name, please? Answer:
Let me ask you some questions.
1. In what city do you live? Answer:
2. Are you working at present or not? What is your profession? What is making you look for something else? Answer:
Thank you. We are an American based company which is the world biggest producer of wellness & nutrition products. Our company is based in Los Angeles, California and has been represented on the international market for 25 years. It operates in 60 countries with the annual turnover of 2.1 billion dollars and is listed on the NYSE. We have recently started our business activities in this area. We are seeking people for two positions:
1. Servicing our customers, with a monthly income between R3,000 and R10,000.
2. The second position is distribution network development and training, building & working with teams who service our customers - with a monthly income between R15,000 and R50,000.
(Name), are you looking for a part-time or full-time position? Answer:
O.K. Do you have a pen available? Please write down the place and time of the business meeting where you will receive more detailed information about our company. Then you will be able to go through a personal interview. Our address is____________________________. The time of the meeting is_________________________. You'll have to register at the entrance and say that you were personally invited by____________. Have a good day! Please come on time.
WARM MARKET – AFTER THEY RESPOND
Dear [Friend's name]
How are you? I would like to ask you a favour. I need to take a few moments out of your busy day to get your opinion on something that I have got started with that I think is very exciting!
This has been an incredibly exciting time for me as I have now launched my new internationally developed Wellness Business in the market place, with the potential to earn 4 extra streams of income – and I can easily see that I could be earning over R30,000 a month with this deal by the end of the year! Whether you want to do this or not, is not important, I'm just looking for one person who wants to add extra income streams to their life and/or wants to improve his or her life dramatically.
My goal is to help that one person start earning income or building business within 72 hours (3 days). (Tell your mentor's story) I'm calling only to ask if you would be prepared to tell me frankly what you think, negative or positive ……… The only thing that will really offend me is if you won't come & have a look to give me your opinion, which I do value greatly. This is our definition of working smart: - Work hard for a much shorter period of time. Then enjoy the benefits of "Wealth, health and the time to enjoy them". This System is, in my opinion, one of the most revolutionary business systems developed in South Africa. IT WORKS! "What is it exactly?" – you may ask.
The System was developed according to the following criteria:
Starting Part-Time or Full-Time. Working your own hours. Decide on your own dress code & live and work anywhere you choose. Earn what you are worth with extra streams of income - Don't rely on one.
What we are doing is conducting business overviews with the people we are excited about. We will spend about 20 to 30 minutes to get all of your questions answered, and then I would love your opinion if you wouldn't mind being really frank & open with me. The next business overview is (Tuesday night or Saturday morning)… can you make it along for an hour? Great! I will email you all the details & then call you to confirm on (Day)
If not – can we schedule a time for us to get together so that I can show you want I am doing?
1 ON 1 / OVER THE PHONE OR TO A GROUP
INTRODUCTION
"Hello [prospect's name]
– My name is [________] and thank you for setting this time aside to speak to me. I am very happy to have this chance to tell you all about our the 5 criteria most people need answers to when evaluating a business. These are 1) THE COMPANY history, credibility, integrity & longevity; 2) THE PRODUCT RANGE credibility, demand in the market place & results 3) THE COMPENSATION PLAN & how you could earn short-term cash flow, as well as larger long-term residual incomes 4)
THE SUPPORT SYSTEMS & what help is available to get you answers, training & a plan of action that works AND 5) HOW TO GET STARTED either part-time for extra income or full-time for larger income.
Now [prospect's name], before we get started, please would you tell me a little about yourself?
Why are you looking into another business?
How much are you looking to make each month?
Can you tell me a bit about your background?
How about your family? Where do you live?
BACKGROUND - Thank you for sharing that… Now let me give you a little background about me. [Enter your business story]
The system I have developed for myself is the system that I will teach you step-by-step. You don't have to figure anything out, a long line of distributors in our company have already done that for you. All you have to do is to be willing to work, wanting to learn, follow the steps, have the desire and follow through.
[First name] Would you care to hear a little more detail?
Great – let's get started with those 5 points again that I mentioned (1-Company 2-Products 3-Compensation 4-Support 5-Getting Started)
1 – THE COMPANY.
The company is a 25-year-old company, trades in over 60 countries in the world, does in excess of US$2,1 Billion per annum and is traded on the New York Stock Exchange.
Have you ever heard of Herbalife [first name]?
"Yes" Have you ever used the products? (If yes, then listen to their results and go to the facts below.)
"No" Well you're in for a real treat then because the products are AWESOME! (Go to the facts below)
Let me tell you about the company... Herbalife got started in 1980 and because of the results people got using the products, Herbalife made $2 Million that first year. By the 10th year, Herbalife did $134 Million in business and that's when things really took off. Currently we are going through the fastest growth in our company's history with even our shares having gone from US$14 to US$30 a share in the last 10 months. I think you will agree that that's phenomenal growth - That also means you've got great timing in your interest in this company because that growth curve is actually getting faster. Currently, Herbalife operates & is licensed & approved by the Medical Boards, Financial Governing bodies & laws in 60 countries. Because we are a publicly traded company, you are able to project what your earnings are expected to be. Right now, we are expecting to become a $3 Billion dollar company in the next three years – that's US$1 Billion in GROWTH expected in the next few years.
The reason for this is that the wellness industry is growing at an unprecedented rate and Herbalife is on the cutting edge of technology in this industry. In fact – you cannot open any magazine, newspaper or journal now without facing the world-wide epidemics of heart disease, stroke, obesity, diabetes and diet-related illness. And this is exactly the market that we target & provide solutions to. Right now, Herbalife is two years ahead of the competition and is a leader in this industry. On the other hand, the home-based segment of the economy is booming like it never has before. There are more people now than at any other time looking for a way to earn money from their home. Primarily because they either don't have confidence in the future, don't feel they have job security, or they are just looking for a way to take control of their financial future.
[First name] You are going to be learning from the best of the best in this company. My team leader Brett & Kelly Yeatman is a member of the Elite groups within Herbalife & is one of the top earners in Africa. This is one of the top 10 earning people in Southern Africa. And as my Team Brett has already offered to help me to train and mentor you properly! [or your own upline's name and story] Our products are definitely the best, otherwise we would not be a 25-year-old company in 60 countries having made $2.1 Billion last year in sales.
2 – THE PRODUCTS
This IS the most important thing, it is the products and the results that people get from the products that make this whole thing work. Many people have felt that Herbalife was just a weight loss product – but we have so much more than that – we cover the full "wellness" environment from sports nutrition, targeted health products, joint products, cardiovascular products and more. In fact – our medical advisory board is headed up by some of the best Medical Scientists & Researchers in the world – including a Nobel Prize Winner for Medicine – Dr. Louis Ignarro. As I said, these are wellness, health and nutrition products so in that arena, for you personally, what would you [first name] like to do?:
*lose weight and inches, *gain weight, *get more energy, or *just maintain your weight, but look better, feel better and improve your overall health and well being *Work on cardiovascular issues *Tackle specific health challenges like migraines; digestion problems; joint problems; arthritis; etc?
** "Lose!" – How much weight would you like to lose?
No problem! Herbalife has 25 years of experience helping people lose weight. We're in 60 countries and have over 35 million documented results on the products. So I know you'll be able to lose your _x_ kg without a doubt. [Give a Testimonial, yours or other of weight loss they can relate to]
** "No, I'm fine / Maintain" – That's great. Whatever level of wellness you are currently experiencing, you'll be able to achieve a higher level of wellness using these products and you'll know why this company is growing so fast.
** "Bulk-Up / Gain" – No problem. Herbalife is the leader in nutritional technology.
Give a few stories & testimonials to the client so they can see personal results on not only weight loss – but health results too!
Here's the whole point; everyone can get exciting personal results from these products. So, from your own results you'll get excitement, confidence, and conviction. Then, you'll be able to speak from your heart and your own experience. Whatever you say about the products and the company, what really comes across is how you feel about what you say. Does that make sense to you?
3 – THE COMPENSATION PLAN
DAILY CASH FLOW - The first system you are going to learn is how to develop daily cash flow through RETAIL PROFITS, and the ability to get customers who use our products from day one of you getting started. You will be able to earn a profit (From 25% discount on the products when you get started – to 50% discount once you are up & running as a "Supervisor" in our business.) This means for every R400 of product sales – you can earn R100 to R200 of that R400 INSTANTLY IN CASH. We are similar to other business, we have customers. And we'll teach you how to develop your own customer base and from them you'll be able to earn part-time, anywhere from an additional R3,000 to R10,000 a month, which is dependant on your level of desire, the hours you can devote and your efforts... Basically it boils down to how much you want to make as we earn on average about R200 PROFIT from each customer who gets onto our products. The best part here is that our products are CONSUMABLE, and create repeat business – so if you develop a base of say 20 customers – if you service & follow them up properly they should re-order from you month after month. And the reason why it works is not because we are high-powered sales people. The reason everything works is because the business and the products work!!
These are awesome life-changing products and we have everything, health and nutrition & targeted products for people who want to lose weight, gain weight, get more energy or have better overall health. And because people get visible, physical and emotional results from the products, it means you get reorders, referrals and upgrades from your customers. This gives you an ever-increasing profit.
BUSINESS EXPANSION FOR RESIDUAL INCOME
Now, we have spoken a bit about the daily cash flow – and that gives you the ability to start earning money FROM MONTH ONE. This means you do not have to tell people what you WILL be earning 2 years from now – you can actually start showing results & income IMMEDIATELY. Out of all our systems, we call them lead generation, screening and training, not only do they work for us, but we'll be teaching you the exact same systems. I'll be working with you every day, or as needed, to help you develop your own residual income. THAT's the money that the company pays directly into your account in the form of Wholesale Profits, Royalties and Monthly Bonuses twice a month. This comes from your ability to introduce OTHER people to the business (you do not get paid for them JOINING the business – just like I will not get paid if you JOIN the business… it comes from your ability to help, teach & train those people who join your team to build a successful customer & distributor base for themselves!) I will work with you every step of the way to teach you these systems & plans… and we will put a personal plan of action together to suit your skills, talents & time available.
And that's in addition to your daily cash flow. That's all we do here. That's all Brett & Kelly have done for the past few years and they have made a fortune! Now granted, most people aren't looking to make Millions, but for sure we can help anyone if they are willing to work, they're teachable and they have the desire. Just by following our directions, you can begin by making R3,000 to R5,000 a month in your free time, from your own home and it is immediate income! All because of our extensive training program, which I'll be covering in just a minute. Are you still with me?
[__Name____] How does this sound to you so far? From what you have heard until now, is this a business you'd be interested in developing with us?
4 – THE SUPPORT AVAILABLE
We are NOT looking for people to just join us & then do nothing… we earn nothing from people who JOIN the company – we only earn from people that we are able to help develop a customer base (Earn retail profits & cash flow), and / or build an organization of distributors that do the same.
If we are able to do that effectively with you, we need to teach you not only the 5 key elements – Company / Products / Compensation / Support & Getting Started… but we will also need to work with you to teach you
- How to find customers
- How to do a presentation to a potential customer (on the phone, internet, 1 on 1, etc)
- How to overcome objections
- How to service & follow up customers to create repeat orders
- How to recruit distributors & do presentations to sign them
- How to train & work with your new distributors in your team
- How to help people *(& yourself) advance in the business plan
- Stock Control, advertising ideas, web pages (if you choose), and so much more.
In order to do this, we have MANY methods of support, and you can choose the ones that best suit your tie, commitments & preferred style of business. Let me outline a few of these to you:
- STS (Success Training Seminars) once a month
- These are full one day Saturday training seminars conducted by some of our most successful up & coming distributors (earning between R10,000 and R150,000 a month) – and will teach you the products, compensation, company & all the other basics to get you started with a strong foundation.
- These are full one day Saturday training seminars conducted by some of our most successful up & coming distributors (earning between R10,000 and R150,000 a month) – and will teach you the products, compensation, company & all the other basics to get you started with a strong foundation.
- HOM (Herbalife Opportunity Meetings) every week
- These are meetings run in every major city one night a week. You are able to bring guests down to this so that they may view a 1 hour business presentation conducted by some of the successful distributors for their own evaluation. You can also socialize, meet with & ask questions of other distributors in the area.
- These are meetings run in every major city one night a week. You are able to bring guests down to this so that they may view a 1 hour business presentation conducted by some of the successful distributors for their own evaluation. You can also socialize, meet with & ask questions of other distributors in the area.
- Monthly SUPERVISOR schools
- Training at a higher business level. Learn some of the business techniques & ideas used to promote fast advancement in the business.
- Training at a higher business level. Learn some of the business techniques & ideas used to promote fast advancement in the business.
- DVD's, CDRoms, Videos & Audios
- A vast assortment of training materials to train you in the comfort of your own home, and to assit you in doing effective presentations to others (in various languages). From product information, compensation plan & getting started… to how to find customers & effectively build a business.
- A vast assortment of training materials to train you in the comfort of your own home, and to assit you in doing effective presentations to others (in various languages). From product information, compensation plan & getting started… to how to find customers & effectively build a business.
- Websites & online training – a huge assortment.
- Your mentor, upline & TAB Team members
5 - GETTING STARTED
DETAILS FOR NEXT STEP
To get started – you need to purchase an International Business Pack, which puts you in business so you can start making money, the price in South Africa is R640. What you get in your package is:
* Your registration with Herbalife International. That puts you in the computers in all 60 countries so you can get paid. You immediately have between a 25% to a 50% profit on all your customers, which, I remind you, provide your DAILY cash flow. Right now, the average customer spends between R400 and R600 a month for his/her wellness program, so you don't have to wait to start making money.
* By signing this Distributor Application, you are issued a unique ID number which is what immediately enables you to operate in all 60 countries.
* You also receive about R670 worth of products (Our ShapeWorks QuickStart program) for your own personal use. Once you start using the products, you'll notice a difference and at that point it makes the business very easy to do. Because as I said earlier, you can then speak louder by how you FEEL!
* You get a DVD to train you at home, as well as 3 training manuals from Herbalife (Welcome Basic Training; Getting Started Training manual and a more detailed "Business Administration" manual. You get STEP BY STEP TRAINING.
* You'll receive marketing materials from the Company and also access to our Herbalife Broadcast Network (which is training via satellite over the Internet). You'll also have access to our Herbalife Voice Mail System, which is called Touchfon. That's where you'll have your own private mailbox and you'll receive training calls and information every day.
Now, because all these training materials are designed so you can follow them in your own time from your own home, we do encourage you to make sure to attend the next "Success Training Seminar" coming up in your area. That is a live event at which you'll meet people from all over your area who are already earning the R5,000, R10,000, R20,000, R5O,000 a month and up. These people all got started in the same place you are at now and they'll be training you on exactly what they've done to be so successful. You'll blend all that in with what you learn directly from myself and from (your upline), with your own prior experience, as well as with what you know as to how you like to be treated when YOU are the customer. At the live training you'll get a bigger picture of our company, you'll get crystal clear on your plan of action, and you'll shorten your learning curve by at least 90 days. AND WE'LL GIVE YOU THE DETAILS ON THAT TRAINING AS SOON AS THE SCHEDULE UNFOLDS.
WRAP UP - THE OFFER TO JOIN THE BUSINESS
The minute you get your business pack we can speak again and review step by step what to do with each of the contents of the IBP, I can properly direct you on how to get immediately started on the products, go over the paperwork and start working on a plan of action for you. O.K.? So, do you see an opportunity for yourself, and would you like to get started and get the International Business Pack now?
[Here's where YOU shut up! If they say OK you are going to sign them up! It is important to then quickly keep going so you don't lose them]
REPLY FOR QUESTIONS:
"Great question! As I mentioned, this is a step by step process and we will go over every step along the way on how to get started and operate your business" That's another good question. Can you do me a favor [first name]? Please get a pen and note pad so you can be sure to write all these questions down, as I am sure that we will cover many of them today, or otherwise we can be sure to address them the next time we speak"
SOME COMMON OBJECTIONS YOU MAY HEAR:
"Need to talk to spouse." That's great. Has he/she reviewed all the materials with you? Is he/she going to be working with you? Is he/she there right now? O.K for sure we want him/her to have all the information so could you hand the phone to him/her and I'll share all the facts with him/her. "No, he/she's not home right now." When does he/she get home? Great. (Set an appointment 10 minutes after that time when YOU WILL CALL THEM.)
"Yes, I'm ready but I don't have the money." Hey, I understand, we've all been there. We all got started because we needed more money – not because we wanted to spend R640 to join a business. We are not looking for investors, we need workers. Let me ask you this... Is it just the money holding you back or are you really not all that interested?
No, I m really interested, I just don't have the money." Okay, great. When you have everything worked out and are ready to get started, you have my number. Give me a call and I'll help you get started.
How do I get customers?" What's great about this process is that everything is step by step and there is always a next step. Our job is to grab you by the hand and walk you through the steps. You are not going to be going door- to-door or making cold calls out of your phone book. Everything is designed so that interested people will be calling you for the products or people will be coming to ask YOU bout the products due to the awareness campaigns we will put together. We are going to start developing your business plan on the second day you have your International Business Pack. Our goal is to get your phone ringing with people who want the opportunity and the products within the first 3-4 days so you start making money immediately. At this point, I don't know how you are going to set up your business. We have 17 different ways to let people know you've started a business. There is something there for every personality. There is something there for people that have time and no money and something for people who have money and no time. You'll definitely find something you would be interested in doing. Once you pick what you want to do, we plug you right into the system. From there, you aren't making anything up. You just go out and do it.
SO, ARE YOU READY TO GET STARTED?
NOTE: The point in their next step is to get their International Business Pack. You cannot train them now. This is still part of the screening process. Other people demand your time and it is only right that you spend your time with those that have already committed to getting started At this point, any tangent will lead to 50 more questions. There really isn't anything else to talk about. They either need to get started or NEXT! You can't get into a 40 minute discussion about doing flyers and all about the marketing plan, etc. Bring it back to everything is step by step and their next step in the process is to get started And finish each explanation with, "SO, ARE YOU READY TO GET STARTED?"

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